Press Kit: Heidi Reimer & What We Found Instead
Heidi Reimer is a novelist and creative writing coach. Her debut novel, The Mother Act, received a starred review in Publishers Weekly, praise in the New York Times Book Review, and attention from CBC Radio’s The Next Chapter, Chatelaine, and People. Her second novel, What We Found Instead, arrives July 28, 2026—a story of two women who meet as romantic rivals and end up choosing each other. Early readers have called it “the rom-com I didn’t know I needed,” praising its “vulnerable strength” and “fierce fragility.” Heidi is a thoughtful and dynamic speaker and writer, available now for interviews or events.
“Reimer is truly a writer to watch.”
About What We Found Instead
A moving and compulsively readable novel about two very different women and the unlikely bond they forge in the wreckage of one man’s betrayal.
Maggie feels behind for thirty-five―still unsure about her career path, still living with roommates and struggling through a never-ending PhD―but at least she’s certain about her relationship with her boyfriend, Karl. That is until she hears the voicemail on Karl’s phone from some woman named Eve, who’s using words Maggie can’t process like baby, love, and tonight. In an instant, Maggie’s trust in Karl unravels, but she doesn’t know the whole truth―and only one person can help her find it: Eve.
Eve didn’t flee New York and the stress of running her handcrafted furniture business just to be dragged into someone else’s drama. She likes the quiet rhythm of her Northern Ontario lake life: her dog, her cozy home, her dependable routines―and Karl, at least on the weekends when he’s not working in Toronto. So when a stranger presses for a meeting, Eve is wary. She doesn’t like her earnestness, her probing questions, her expectation of solidarity. And she certainly doesn’t like the news Maggie delivers: Karl is her boyfriend too.
Maggie and Eve’s tense encounter upends both of their lives. They expect to never see each other again, but instead they’re thrown back together―forced to face their resentments and insecurities head-on, pushed into vulnerability with the one person whose very existence caused their heartbreak.
What We Found Instead is a captivating and insightful look at complex relationships and a love letter to female friendship, asking us to consider questions about love, loyalty, and what we owe to ourselves and to others.
Coming July 28, 2026.
Publication Details
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U.S.
Title: What We Found Instead
Author: Heidi Reimer
Publisher: Lake Union
On sale: July 28, 2026
List price: $16.99
Available from: Amazon, Barnes & Noble, Bookshop.org/Indiebound
Paperback: 352 pages | ISBN 9781662539923
Ebook: ISBN 9781662539930
Audiobook: Length TBC | ISBN 9781039002265
Publicitylnquiries: amazonpublishing-pr[at]amazon.com -

Canada
Title: What We Found Instead
Author: Heidi Reimer
Publisher: Random House Canada
On sale: July 28, 2026
List price: $24.95
Available from: Chapters-Indigo, Amazon, Indie Bookstores
Paperback: 352 pages | ISBN 9781039002227
Ebook: ISBN 9781039002210
Audiobook: Length TBC | ISBN 9781039002265
Publicitylnquiries: publicitycanada[at]penguinrandomhouse.com
About Heidi Reimer
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Heidi Reimer is a novelist, an essayist, and a writing coach at Sarah Selecky Writing School. Her novels include The Mother Act, a mother-daughter story set on the opening night of a one-woman show, and What We Found Instead, about the unlikely bond two women forge in the wreckage of one man’s betrayal. Her work has appeared in Chatelaine, The New Quarterly, Literary Mama, Lit Hub, and the anthologies The M Word: Conversations About Motherhood and Body & Soul: Stories for Skeptics and Seekers. She is from Northern Ontario and currently writes in a small town on the St. Lawrence River.
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Heidi Reimer’s mission is to create immersive stories that make people feel expanded, deeply engaged, and more meaningfully connected. (It tends to be women, but she’s been surprised at how many men resonate with her work, too.)
The complexity of women's inner lives, the psychological legacies of childhood, the hunger to break free of what we're given…these are the obsessions of her life and, inevitably, her work. Her novels follow women in the act of becoming: shedding inherited beliefs, discovering what they actually want, and sometimes finding their most essential relationships in the last place they expected to look.
Heidi Reimer’s debut novel, The Mother Act, is a mother-daughter story that unfolds on the opening night of a one-woman show. The performer is a controversial feminist figure and outspoken critic of societal expectations of motherhood. Her estranged 24-year-old daughter is in the audience, watching her mother account for the choices that shaped her life. The biggest of these? Prioritizing her own ambition, personal needs, and creative fulfillment when she abandoned her as a toddler.
Her second novel, What We Found Instead, forthcoming July 2026, explores the unlikely bond two women forge in the wreckage of one man's betrayal. The story opens as Maggie discovers her boyfriend has a girlfriend she didn't know about. She tracks down the other woman, and as Maggie and Eve search for answers, mistrust slowly gives way to honesty, vulnerability, and an unexpected affinity. The novel is less about betrayal than about what happens when women choose connection over competition, even when doing so feels risky. It's a love story of sorts—platonic, and between the two women.
What We Found Instead had its beginning more than two decades ago, when Heidi first had the idea to throw two women together in a circumstance that ought to divide them—and see what would happen if it didn't. The seed of that question was already growing in her own life. Her closest friendship began when she and her now-best-friend, Anena, were both drawn to the same man. He chose her friend. What neither of them could have anticipated was that this was actually the beginning of something far more significant than any short-lived romance: a decades-long friendship in which they have supported each other to become themselves, worked through their wounds together, and figured out in tandem the kinds of women they wanted to be. The novel explores that kind of bond, the one that outlasts and outgrows almost everything else.
Heidi’s desire to be a novelist began in childhood, when she first realized at the age of eight that immersion in a novel was the very best thing in the world. She wrote stories freely until it came time to turn the lifelong dream into a grown-up reality…and the greatest pleasure of her life became hard. She spent her twenties writing and abandoning short stories and essays and novels and partial novels, travelled a bunch, supported herself as a waitress and office admin and bookseller and personal assistant, regularly defeated by her own self-doubt, perfectionism, and the fear that she didn’t have what it took.
In her thirties, she got an English degree, got married, got pregnant (and adopted a toddler on the same day, kind of). She grappled with marriage and motherhood inside the pages of the story that would become The Mother Act. She figured out how to partner sustainbly with the creative process and how to write a viable novel.
Along the way, she also deconstructed the wounds of a pretty hardcore patriarchal religious upbringing, shed beliefs that had confined and defined her, and found her way more deeply into herself. Which is a pretty big reason her characters are often on that kind of journey too, breaking free of expectation, untangling layers of indocrination and survival patterns, figuring out who they are.
Bringing The Mother Act to completion and then publication was a process riddled with obstacles, joy, purpose and tears. For a period of two years she abandoned the book due to what she thought was the unviability of the structure (taking place all on one night, but spanning decades—hard!). During a dark month of the soul in 2020 (but who didn’t have one of those in 2020?), she looked head-on at the question of whether she could be delusional and/or was one of those writers for whom it was just not going to happen. She had an excellent therapist helping her through this crisis, and for a while she seriously considered quitting writing and training to become a therapist. She came through it more certain than ever of the worth of her work, sourcing her value from within herself in a new and deeper way.
It was, in fact, fifteen minutes after weeping in a therapy session about her inability to get a novel published that she found out an editor at Random House Canada was interested in The Mother Act. From that moment, decades of quietly, invisibly trying and failing and yearning and learning to write began to grow into something bigger.
The Mother Act launched in April 2024. What We Found Instead is following close on its heels, arriving into the world July 28, 2026.
As the creator of Novel Alchemy and Novel Refinery, her group coaching programs at Sarah Selecky Writing School, Heidi also helps other writers identify and work through the self-doubt, fear, and creative blocks she knows so intimately from her own story. This is one of her greatest joys and a beautiful, heartfelt full circle.
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Heidi: Hi-Dee (like her name is Dee, and you’re saying hi to her)
Reimer: Rye-mer (like the grain, followed by the first part of mermaid)
Listen to the pronunciation of Reimer here.
What We Found Instead Themes for Interviews, Panels, Conversations
Complicated women & complicated relationships
Choosing connection over rivalry in situations designed to divide women
The emotional risks of honesty and vulnerability in close friendships
How friendships can be sites of growth and self-becoming
The ways women can betray themselves inside romantic relationships
Alternative ways of building partnership and family
Place: how it shapes us, & finding where we belong
The Northern Ontario wilderness Heidi grew up in and where the book is set: its textures, its moods, its grip on her imagination
How the places we come from mark us, even when we leave
The ongoing negotiation of where we actually belong
Desire, identity & self-knowledge
How romantic desire can blur self-knowledge, and what it looks like to recover yourself
Wanting as a window into who we are and who we're becoming
Books, writing & the creative process
Book club fiction, women's fiction, literary fiction: complex characters and propulsive interlocking plots
Unlocking creativity, getting out of our own way, finding flow within structure, growing a sustainable creative practice
Persistence through a circuitous literary journey — Heidi has been writing fiction since childhood, with plans to publish five novels by 30, which… is not quite what happened (a process she's happy to be honest about)
Sample Interviews
Additional speaking, panel, interview, and reading experience includes:
P&T Knitwear, New York, NY. In-conversation event with Fiona Davis.
Toadstool Books, Peterborough, NH. In-conversation event with Anena Hansen.
Elm Street Books, New Canaan, CT. In-conversation event with Melody Meitrott Libonati.
St. Lawrence Writers Festival, Brockville, ON. Fiction panel discussion, “Who Said Life Would Be Easy?” with Anuja Varghese, Amy Jones, and Heidi von Pelleske.
Lakefield Writers Festival, Lakefield, ON. Memoir panel moderator, “Family Matters” with Martha Baillie and Adelle Purdham.
Wordstock Sudbury, Sudbury, ON. Women’s fiction panel discussion, “Inner World of Women” with Kim Fahner and Louise Ells.
Your First Novel Masterclass Series (online), “How to Stop Dreading the Page & Start Harnessing Creative Flow” with Karmen Lizzul.
Wild Writers Festival, Waterloo, ON. Panel discussion, “Shaming or Celebrating? Challenging Norms in Personal Nonfiction” with Amanda Leduc, Sheniz Janmohamed, Carolina Echeverria, and Susan Scott.
Canadian Writers Summit, Toronto, ON. Panel discussion, “Achieving Your Creative Dream: The Shadow Side” with Sarah Henstra, Suzanne Alyssa Andrew, Maria Meindl, and Carrie Snyder.
Brockton Writers Series. Guest speaker - How to Write a Novel in Ten Years: Total Rewrites, Massive Scrap Piles, and Persistence Through the Long Haul
Dozens of in-person reading series, podcasts, virtual events, and classes
Numerous live and recorded radio interviews, including The Richard Crouse Show, Brockville's BOUNCE 103.7, and Idaho Matters on Boise Public Radio (NPR).
High Resolution Photos
All photos may be downloaded and used for promotional purposes.