Press Kit: Heidi Reimer & What We Found Instead

Heidi Reimer is a novelist and creative writing coach. Her debut novel, The Mother Act, received a starred review in Publishers Weekly, praise in the New York Times Book Review, and attention from CBC Radio’s The Next Chapter, Chatelaine, and People. Her second novel, What We Found Instead, arrives July 28, 2026—a story of two women who meet as romantic rivals and end up choosing each other. Early readers have called it “the rom-com I didn’t know I needed,” praising its “vulnerable strength” and “fierce fragility.” Heidi is a thoughtful and dynamic speaker and writer, available now for interviews or events.

Reimer is truly a writer to watch.
— Fiona Davis, New York Times bestselling author of The Spectacular

About What We Found Instead

A moving and compulsively readable novel about two very different women and the unlikely bond they forge in the wreckage of one man’s betrayal.

Maggie feels behind for thirty-five―still unsure about her career path, still living with roommates and struggling through a never-ending PhD―but at least she’s certain about her relationship with her boyfriend, Karl. That is until she hears the voicemail on Karl’s phone from some woman named Eve, who’s using words Maggie can’t process like baby, love, and tonight. In an instant, Maggie’s trust in Karl unravels, but she doesn’t know the whole truth―and only one person can help her find it: Eve.

Eve didn’t flee New York and the stress of running her handcrafted furniture business just to be dragged into someone else’s drama. She likes the quiet rhythm of her Northern Ontario lake life: her dog, her cozy home, her dependable routines―and Karl, at least on the weekends when he’s not working in Toronto. So when a stranger presses for a meeting, Eve is wary. She doesn’t like her earnestness, her probing questions, her expectation of solidarity. And she certainly doesn’t like the news Maggie delivers: Karl is her boyfriend too.

Maggie and Eve’s tense encounter upends both of their lives. They expect to never see each other again, but instead they’re thrown back together―forced to face their resentments and insecurities head-on, pushed into vulnerability with the one person whose very existence caused their heartbreak.

What We Found Instead is a captivating and insightful look at complex relationships and a love letter to female friendship, asking us to consider questions about love, loyalty, and what we owe to ourselves and to others.

Coming July 28, 2026.

Publication Details

  • U.S.

    Title: What We Found Instead
    Author: Heidi Reimer
    Publisher: Lake Union
    On sale: July 28, 2026
    List price: $16.99
    Available from: Amazon, Barnes & Noble, Bookshop.org/Indiebound
    Paperback: 352 pages | ISBN 9781662539923
    Ebook: ISBN 9781662539930
    Audiobook: Length TBC | ISBN 9781039002265
    Publicitylnquiries: amazonpublishing-pr[at]amazon.com

  • Canada

    Title: What We Found Instead
    Author: Heidi Reimer
    Publisher: Random House Canada
    On sale: July 28, 2026
    List price: $24.95
    Available from: Chapters-Indigo, Amazon, Indie Bookstores
    Paperback: 352 pages | ISBN 9781039002227
    Ebook: ISBN 9781039002210
    Audiobook: Length TBC | ISBN 9781039002265
    Publicitylnquiries: publicitycanada[at]penguinrandomhouse.com

  • “From the first chapter, I was captivated by Maggie and Eve, their vulnerable strength, their fierce fragility, all their missteps on their way to wholeness. I was captivated by the setting as well, equal parts wild and tranquil. What unfolds in this remote lakeside place is absolutely a love story, one that reminds us of the surprising shapes love—and family—can take.”

    —Marisa de los Santos, New York Times bestselling author of Love Walked In and I’ll Be Your Blue Sky

  • “What We Found Instead is the rom-com I didn’t know I needed, with a platonic female relationship at its centre: it made me laugh, cry, and long to live in Northern Ontario. Heidi Reimer knows how to write a complicated woman to delight in even as she builds a small channel where we might pour our rage.”

    —Liz Harmer, author of The Amateurs and Strange Loops

  • “Reimer deftly tells the story of an unlikely relationship and what happens when two people push beyond initial judgements and do the work to truly know each other. Maggie and Eve are fully realized and memorable characters: wise, messy, emotionally complex, and full of grace. Written in clear-hearted prose, What We Found Instead is an inspiring take on the true meaning of partnership.”

    —Teri Vlassopoulos, author of Living Expenses and Escape Plans

  • “This captivating story about a most unlikely friendship will stay with me for a long time. I absolutely devoured it. Reimer beautifully shows how our most painful experiences can sometimes lead to a happily ever after we never could have imagined. What We Found Instead is going to the top of my recommended books.”

    —Diane Barnes, author of More ThanAll We Could Still Have, and The Mulligan Curse

  • What We Found Instead explores how friendship can become a home. Heidi Reimer leans into hope — for the restoration of broken relationships, for healing through commitment and care, and for physical and emotional repair in the aftermath of immense loss.”

    —Carrie Snyder, author of Girl Runner

About Heidi Reimer

What We Found Instead Themes for Interviews, Panels, Conversations

Complicated women & complicated relationships

  • Choosing connection over rivalry in situations designed to divide women

  • The emotional risks of honesty and vulnerability in close friendships

  • How friendships can be sites of growth and self-becoming

  • The ways women can betray themselves inside romantic relationships

  • Alternative ways of building partnership and family

Place: how it shapes us, & finding where we belong

  • The Northern Ontario wilderness Heidi grew up in and where the book is set: its textures, its moods, its grip on her imagination

  • How the places we come from mark us, even when we leave

  • The ongoing negotiation of where we actually belong

Desire, identity & self-knowledge

  • How romantic desire can blur self-knowledge, and what it looks like to recover yourself

  • Wanting as a window into who we are and who we're becoming

Books, writing & the creative process

  • Book club fiction, women's fiction, literary fiction: complex characters and propulsive interlocking plots

  • Unlocking creativity, getting out of our own way, finding flow within structure, growing a sustainable creative practice

  • Persistence through a circuitous literary journey — Heidi has been writing fiction since childhood, with plans to publish five novels by 30, which… is not quite what happened (a process she's happy to be honest about)

Sample Interviews

Additional speaking, panel, interview, and reading experience includes:

  • P&T Knitwear, New York, NY. In-conversation event with Fiona Davis.

  • Toadstool Books, Peterborough, NH. In-conversation event with Anena Hansen.

  • Elm Street Books, New Canaan, CT. In-conversation event with Melody Meitrott Libonati.

  • St. Lawrence Writers Festival, Brockville, ON. Fiction panel discussion, “Who Said Life Would Be Easy?” with Anuja Varghese, Amy Jones, and Heidi von Pelleske.

  • Lakefield Writers Festival, Lakefield, ON. Memoir panel moderator, “Family Matters” with Martha Baillie and Adelle Purdham.

  • Wordstock Sudbury, Sudbury, ON. Women’s fiction panel discussion, “Inner World of Women” with Kim Fahner and Louise Ells.

  • Your First Novel Masterclass Series (online), “How to Stop Dreading the Page & Start Harnessing Creative Flow” with Karmen Lizzul.

  • Wild Writers Festival, Waterloo, ON. Panel discussion, “Shaming or Celebrating? Challenging Norms in Personal Nonfiction” with Amanda Leduc, Sheniz Janmohamed, Carolina Echeverria, and Susan Scott.

  • Canadian Writers Summit, Toronto, ON. Panel discussion, “Achieving Your Creative Dream: The Shadow Side” with Sarah Henstra, Suzanne Alyssa Andrew, Maria Meindl, and Carrie Snyder.

  • Brockton Writers Series. Guest speaker - How to Write a Novel in Ten Years: Total Rewrites, Massive Scrap Piles, and Persistence Through the Long Haul

  • Dozens of in-person reading series, podcasts, virtual events, and classes

  • Numerous live and recorded radio interviews, including The Richard Crouse Show, Brockville's BOUNCE 103.7, and Idaho Matters on Boise Public Radio (NPR).

High Resolution Photos

All photos may be downloaded and used for promotional purposes.